Humans are amazing at detecting differences in things, particularly in food and beverages. With our refined senses, we can distinguish small changes in taste, mouthfeel, appearance and smell. Never before has consumer feedback on products been so transparent and instant. When consumers are unhappy with a change in their usual product they are quick to […]
In a time when the supermarket giants are driving prices down, down, down, how can you stay on top of the game, maintain product quality, and continue sales growth for your products? Delivering a good product experience is essential to repeat purchase and will help drive organic sales growth. Most consumers will not re-buy an […]
Humans are amazing at detecting differences in things, particularly in food and beverages. With our refined senses, we can distinguish small changes in taste, mouthfeel, appearance and smell. Never before has consumer feedback on products been so transparent and instant. When consumers are unhappy with a change in their usual product they are quick to […]
Last Sunday night (14/6/15), 60 Minutes ran a story called ‘Secret Sugar’. Leila McKinnon described sugar as “the dietary villain of our time” and Allison Langdon opened with “many of the foods marketed as healthy are in fact choc-full of sugar…there’s a massive industry pulling every trick in the book to get you and I […]
During the last seven or so years consumer demand for “No Artificial Colours or Flavours” has been rising. Most consumers are aware of the negative press artificial additives have attracted about adverse health effects and hyperactivity in children, so why haven’t all food and beverage manufacturers made the change? Dewi Suryani of the flavour […]
Quality and price are perceived as positively correlated by consumers. In general, as price points increase, so does our perceptions of quality. This holds true for many brands, however, we can all recall examples of when we have bought a cheaper version of a product and been pleasantly surprised by its quality (expectations were exceeded), […]
A client came to us needing to check the consumer acceptance of a new beverage they had launched. The new product had achieved great success initially, however, after a few months sales steadily declined. Their solution had been to change the pack design, but this didn’t produce the desired effect so they engaged our help. […]
Have you ever come across the term GIGO? It was commonly used in the early days of computer programming and essentially means that the quality of output is determined by the quality of input. Here is an example of GIGO for questionnaire content/design in sensory research… A new client came to us with a problem. […]
People who are experienced, passionate about their work, and genuinely care about making a difference usually succeed in their career – regardless of their industry. In the case of Innovations or Research & Development (R&D) for Fast Moving Consumer Good’s (FMCG’s) these characteristics are invaluable. Consumer sensory research is usually conducted prior to the launch of a […]