Humans are amazing at detecting differences in things, particularly in food and beverages. With our refined senses, we can distinguish small changes in taste, mouthfeel, appearance and smell.
Never before has consumer feedback on products been so transparent and instant. When consumers are unhappy with a change in their usual product they are quick to jump onto Facebook and Twitter to voice their outrage.
When reformulating, FMCG producers must avoid alienating their loyal users. If a new formulation is not liked or accepted by the current users of the product, then the producer risks losing precious market share and negatively affecting brand perceptions.
It’s not just small players who can fail to transition to a new formulation, any sized company can be at risk. Here are some recent examples. Read more