About Us

Benchmark Sensory Strategy & Research is a full service research agency which specialises in the consumer sensory evaluation of FMCG’s (Fast Moving Consumer Goods).  When it comes to researching food and beverages which involve the senses, more than basic market research knowledge is required.  Sensory evaluation expertise is necessary to achieve a proper test design and reliable, robust results.  The Benchmark research team are highly trained sensory research professionals with backgrounds in food science, psychology, statistics and FMCG manufacturing.