Consumer Sensory Research
We conduct consumer sensory research to the highest standard across Australia and New Zealand with our experienced research and fieldwork team. Food and beverage research is a specialised field that requires in depth knowledge of ingredient interactions to provide the real insights.
A good product experience (including the product, brand, and packaging) must be achieved for FMCG’s to succeed in the market place.
The brand and packaging entices the consumer to buy and trial the product, but it is the product itself, what is inside the pack, that determines if the consumer will buy it again.
At Benchmark Sensory Strategy & Research, we understand the importance of measuring the product experience precisely. This is especially important when tracking results over time.
Below are some of our services.