We specialise in the consumer sensory research of Fast Moving Consumer Good’s (FMCG’s) in Australia and New Zealand. We measure the product experience precisely (including the concept, brand, and pack), so you can have complete confidence when it’s time to action on the results. We believe every FMCG manufacturer should strive to be #1 in their category; this can be achieved with the right strategy and research.
A good strategy can reduce lead times, create efficiencies and most importantly produce a better result for your product. (read more…)
The brand and packaging entices the consumer to buy and trial a product. However, it is the product itself, what is inside the pack, that determines if the consumer will buy it again. (read more…)